Social Media Conference - CFVG & CMO Council Vietnam

Conference materials ON LINE - Social Media Marketing Conference - Hanoi June 10, HCMC June 14
How Do Marketing Managers Use Social Media?
Time & Venue:
In Hanoi, Friday, June 10, from 10:00 am to 12:00 pm
Conference Room, 1st Floor, Army Guest House, 33C Pham Ngu Lao, Ha Noi
In Ho Chi Minh City, June 14, from 08:30 am to 10:30 am
Palace Hotel, 56-66 Nguyen Hue Street, D.1, Ho Chi Minh City

What is the use of social media within companies, in B2B and B2C areas? How can you build your strategy by using interactive media? Why does Social Media mark a shift within the Marketing strategy today? These are some questions that will be addressed at the conference.

Marc Diviné, Associate Professor at IAE-Paris Sorbonne University in charge of B2B Marketing and Innovation Management. He is a former Product Manager at Alcatel and Marketing Director at Satas and Neopost. He will provide a practical approach based on a survey of 200 international companies including IBM, L’Oreal, Unilever and 53% of them operating in B2B.

His conference offers also the satisfaction key levels and results of using social media and Web 2.0 by Marketing managers and their intentions for the future to boost the companies’ development in terms of services, products and image.

Joining him in Hanoi will be Mr. Tuan Ha and Ms. Le Thuy Hanh.

Mr. Tuan Ha - CEO Vinalink media, Vietnam SEO (Search Engine Optimization) club (Vietseo.vn) President, Vietnam Media and Communication Club (VMCC) founder. With 12 years of experience in Search Engine Optimization and Internet marketing and being a speaker at many SEO/Social Media Conferences in Vietnam and Thailand, he will share some social media marketing solutions, in the current absence of stand-out social media tools in Vietnam.

Ms. Le Thuy Hanh, CEO Digimarketing JSC. As an experienced expert in social media, Ms. Hanh is passionate about helping social media to become a more main-stream tool in marketing in Vietnam. She will contribute her perspective and the results of her own studies on this subject.

In Ho Chi Minh City, Mr Divine’s fellow speakers are Mr. Nguyen Dang Duy Nhat and Mr. Nguyen Ngoc Hieu.

Mr. Nguyen Dang Duy Nhat, President of CMO Council Worldwide in Vietnam, Managing Director - Global Elite Consulting, held key managerial positions in leading multinational companies, e.g. Prudential, Friesland Foods - Dutch Lady, URC, Tradewind Asia and Heinz. His presentation will focus on:
• Where Marketers are targeting their social media efforts
• The top benefits of social media marketing
• Marketers’ future social media plans

The roundtable – Social Media within companies in Vietnam and Europe - will be animated by Mr. Nguyen Ngoc Hieu, Digital Media Director of Ringier. He has formerly worked for Sony, Y&R, Dizatec and gathered an 11-year experience in online marketing in Vietnam. He will also share his ideas on “Social Media - Challenges and Chances for Vietnamese companies”.

Download conference materials

http://www.cfvg.org/Conference-materials-ON-LINE